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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...

Opinion: How to create design that works

22 Dec 2008 | by Paul Castledine

Consumers are far more aware of good design -- they appreciate it and get emotional about it, just as they do with the brands they love. So what makes great commercial design?

You have to be in it to win it

12 Dec 2008 | by Ardi Kolah

Hunting down new business isn't a process you should stop at the moment. And it really isn't an option for most agencies that are worried about how they're going to keep the lights on in the New Year. As Ardi Kolah reports, agencies need to use this time in the run up to the Christmas Holidays to recalibrate...

Tough times for 2009 but the industry will bounce back fitter

11 Dec 2008 | by Steve Barrett

I'm sure most media types will have already worked out that 2009 is set to be characterised by fewer people doing more work for less money - pretty much regardless of which part of the media industry they work in.

From the editor - Crisis and turmoil - all in a year's work

10 Dec 2008 | by Danny Rogers

Our review of 2008 in this issue reminds us of the volatile, even febrile, times in which we live.

2008 'policomms' battle rages on

10 Dec 2008 | by Alex Hilton

With a diminishing opinion poll lead, David Cameron must be wondering whether this has been a good year or not. Only 15 months ago his failure to burst the Brown bubble led to internal machinations against his leadership - and he knows Tories are only loyal when they smell success.

An inconvenient Olympic truth

10 Dec 2008 | by Ian Monk

A large and inconvenient cat was recently let out of the Olympic bag and it is already challenging those charged with communicating the benefits of London 2012. Basically it seems that those benefits are either greatly exaggerated or non-existent.

Brand manager of the week

10 Dec 2008

Sharon Zimmerli, Senior design and identity manager, Barclaycard

Me & My Mentor

10 Dec 2008

Paul Robinson, managing director worldwide, KidsCo

Do you think it is inappropriate to have a Christmas party this year?

10 Dec 2008

Given tightened purse-strings and the scorn recently poured on companies such as HBOS for their lavish awards parties, we asked our panel of Marketing Society members whether this should put a dampener on office festivities

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