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Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

Grant Duncan explains what marks out the modern marketer

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

28 Mar 2013 | by Charles Vallance and David Hopper

In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs

Product placement on UK TV is not so much a damp squib, more a non-starter

07 Mar 2013 | by Arif Durrani

Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be.

Arif Durrani: Google's Squared is another welcome media boost

28 Feb 2013 | by Arif Durrani

So, we have lost our AAA credit rating and Moody's expects UK growth to "remain sluggish over the next few years". What are we going to do about it? Well, in terms of industry initiatives, quite a lot, actually.

Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Can regular discounts drive loyalty as well as opportunistic purchases? The Marketing Society Forum

17 Jan 2013

Starbucks has introduced a 60p discount on lattes bought before 11am on Mondays.

Can the marketing industry match 2012's heights in the year ahead? The Marketing Society Forum

10 Jan 2013

The Queen's Diamond Jubilee, the Olympics and Paralympics made last year a hard act to follow.

My secret work weapon: Control your 'inner chimp' to think more rationally

09 Jan 2013 | by Antony Peart, European marketing and communcations manager, Brother International Europe

The book 'The Chimp Paradox', by psychiatrist Dr Steve Peters, is an easy-to-understand reminder that the human mind doesn't always operate rationally.

Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum

28 Nov 2012

A former P&G development head says 'over-managing' is 'killing the golden goose' of innovation.

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