Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. Nonetheless, there was some brief respite to be had...
14 Mar 2013
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.
Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency.
One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time for deadline-driven journalists, but not, as it turns...
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
28 Feb 2013
| by Rob Doubal, executive creative director, McCann London
Marketing's unique weekly analysis of ad recall in association with TNS.
21 Feb 2013
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing
20 Feb 2013
| by Helen Edwards
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.