My Month: Marc Mathieu, Unilever
01 Apr 2013 | by Marc Mathieu
Unilever's senior vice-president of marketing on how the democratisation of marketing has taken power from brands and handed it to the consumer.
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A view from the top
25 Apr 2013 | by Roisin Donelly
Coming back from a two-week family holiday in a Wi-Fi-free and telephone-signal-challenged wilderness, it's a relief to overcome the separation anxiety I've felt from the outside world and be reconnected with all the digital tools that help me keep in touch.
Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum
27 Mar 2013
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
Marketers must embrace the commercial realities
20 Mar 2013 | by Claire Beale
The quote of the night at last week's Marketing Society homage to chief executives came from O2's Ronan Dunne.
Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
07 Mar 2013
Scepticism persists, despite Channel 4 and several brands hailing the success of their recent TV work.
Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn
07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney
Marketing's unique weekly analysis of ad recall in association with TNS.
Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong
06 Mar 2013 | by Helen Edwards
Far from sparking a national debate, the Andrex 'scrunch or fold' campaign appears to have united - and perplexed - most observers.
Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Think BR: Unreasonably ambitious: always pushing the boundaries
18 Jan 2013 | by Matt Kingdon
In this extract from his book 'The Science of Serendipity: How to Unlock the Promise of Innovation', Matt Kingdon, co-founder of ?What If!, examines how large organisations can still be innovative.
Can regular discounts drive loyalty as well as opportunistic purchases? The Marketing Society Forum
17 Jan 2013
Starbucks has introduced a 60p discount on lattes bought before 11am on Mondays.
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