"Decoded" by Phil Barden
01 Apr 2013 | by Rory Sutherland
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
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What does "marketing" actually mean and what is it for?
01 Apr 2013 | by Laurence Green
It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.
Can marketers 'just be marketers' and still get to the top? The Marketing Society Forum
27 Mar 2013
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
Inside... Radio Advertising Bureau
14 Mar 2013
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
Big data without the human touch means big waste
13 Feb 2013 | by Claire Beale
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
If industry can avert a talent crisis, we know who to thank
15 Nov 2012 | by Simeon Adams
With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health. To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the first ports of cull for agencies in turbulent times....
Five lessons from Marketing's Next Generation of leaders
14 Nov 2012 | by Noelle McElhatton
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
Think BR: The consumerism of B2B marketing
13 Nov 2012 | by Simon McEvoy
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
Glucklich's hiring is a shot in the arm for male-heavy SMG
08 Nov 2012 | by Katherine Levy
What do Stewart Easterbrook, Steve Parker, Chris Locke, Iain Jacob, Hal Pearson, John Davidson, Ian James, Jim Kite, Nigel Waring, Matt Blackborn and Richard Law have in common? The answer is that they all form the management team of Starcom MediaVest Group and they are all men. Since Matt James...
On the campaign couch...with JB
08 Nov 2012 | by Jeremy Bullmore
Q: I'm creating a Christmas TV campaign for a client and they're insisting on using a celebrity. I hate the idea but they're dead set on roping in some Z-lister to front the campaign.
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