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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...

Has Abercrombie & Fitch's CEO really made a 'Big, Fat, marketing mistake'?

20 May 2013 | by Nicola Carter

Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.

Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Julia Corkey: In defence of council newspapers

17 May 2013 | by Julia Corkey

They are routinely dubbed 'town hall Pravdas' or publications in which 'the sun always shines.'

Steps to success at PRWeek Awards

16 May 2013 | by Nicola Green

I'm excited to be chairing the judging for this year's PRWeek Awards.

Man U plays Fergie exit to perfection

16 May 2013 | by Ian Monk

In 1986 when Alex Ferguson became Manchester United manager, the club had a value of £15m, a sum that might buy a decent midfield player today.

On the Campaign couch

16 May 2013 | by Jeremy Bullmore

Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard" and stay true to the traditional culture of the...

Here's to the non-conformists

16 May 2013 | by Sue Unerman

So one of football s managerial greats has gone. Sir Alex Ferguson s era is finally over. The BBC s chief football writer, Phil McNulty, sums him up in three words : "Charismatic, explosive, contrary." It is the latter that explains his brilliance, for me. Ferguson has never acted as he was "supposed...

Combining ads, digital and PR is what brands demand

16 May 2013 | by Danny Rogers

Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...

Creatives can still win war with number-crunchers

16 May 2013 | by Ian Darby

Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome cheesters, Alan Carr. It conjures images of forced...

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