On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
Q: A rival agency has done a naked calendar. I'm thinking of topping this but how do I convince my staff to take part?
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You may have noticed that there is a General Election on.
Q: A rival agency has done a naked calendar. I'm thinking of topping this but how do I convince my staff to take part?
One of the most painful moments from the archive of British television comes in the first episode of I'm Alan Partridge, in which Alan begins pitching increasingly desperate new programme concepts to the BBC. I last saw this scene 13 years ago, but three ideas - Youth Hostelling With Chris Eubank, Arm...
I'm the marketing director for a significant retailer; the account director at my agency and I have a very close relationship, perhaps verging on too close. While we're both single, I'm concerned about the ramifications this could have on my company's relationship with the agency should things turn...
I think many people have a love/hate relationship with awards shows, especially if you happen to be judging them.
Q: How do you expect the outcome of the General Election to affect the cultural zeitgeist?
Q: I'm a senior client and we've just held a pitch for our advertising business.
Q: If you were starting out again (and assuming you wanted a career in advertising/communications), what sort of agency would you choose to seek work in? Digital, media, advertising, experiential, branding ...?
Q: I like the idea of using our staff in our ads to convey a sense of the ordinary, likeable people behind the brand but I can't bear the thought that it might engender one of those cheesy bank ads. Is there an elegant way round this?
Q: Dear Jeremy, I'm a great believer in letting presented creative work linger in the client's mind - the overnight test. In my opinion, good work never needs to be sold.