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Perspective: Why this General Election is actually a personal election

You may have noticed that there is a General Election on.

On the Campaign Couch ... with JB

Q: A rival agency has done a naked calendar. I'm thinking of topping this but how do I convince my staff to take part?

Opinion: Perspective - Why Monkey Tennis has more mileage than adland's ideas

One of the most painful moments from the archive of British television comes in the first episode of I'm Alan Partridge, in which Alan begins pitching increasingly desperate new programme concepts to the BBC. I last saw this scene 13 years ago, but three ideas - Youth Hostelling With Chris Eubank, Arm...

On the Campaign Couch ... with JB

I'm the marketing director for a significant retailer; the account director at my agency and I have a very close relationship, perhaps verging on too close. While we're both single, I'm concerned about the ramifications this could have on my company's relationship with the agency should things turn...

Perspective: Scandinavians with a creative mind and a head for business

I think many people have a love/hate relationship with awards shows, especially if you happen to be judging them.

On the Campaign Couch ... with JB

Q: How do you expect the outcome of the General Election to affect the cultural zeitgeist?

On the Campaign Couch ... with JB

Q: I'm a senior client and we've just held a pitch for our advertising business.

On the Campaign Couch ... with JB

Q: If you were starting out again (and assuming you wanted a career in advertising/communications), what sort of agency would you choose to seek work in? Digital, media, advertising, experiential, branding ...?

On the Campaign Couch ... with JB

Q: I like the idea of using our staff in our ads to convey a sense of the ordinary, likeable people behind the brand but I can't bear the thought that it might engender one of those cheesy bank ads. Is there an elegant way round this?

On the Campaign Couch ... with JB

Q: Dear Jeremy, I'm a great believer in letting presented creative work linger in the client's mind - the overnight test. In my opinion, good work never needs to be sold.


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