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You ve probably seen the M ller-Lyer illusion. There are two vertical lines next to each other. Each has lines making an arrowhead at the top and bottom. The arrowheads on the left-hand line point inwards; the ones on the right-hand line point outwards. And here s the illusion: the centre lines appear...
Attention young marketers. Here is a proposal to put in front of your chief marketing officer, aka the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish to learn, your answer is simple: "I don't know."
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
Remember the kerfuffle about the company selling deeply offensive T-shirts on Amazon? They had horrible slogans such as "Keep calm and rape a lot" and "Keep calm and choke her". People were rightly upset that Amazon was selling these things and demanded that they be withdrawn. They were. And then...
In the never-ending turf wars between marketing disciplines, effective use of data has long been an area where PR has failed to pull its weight.
My favourite conference is one I never go to. It s called Strata and it s about, basically, the intersection of business and "big data". I like it because it seems to be the moment when a lot of very clever data people realise they need to communicate something to a more general audience and all sorts...
"I know, let's ban the advertising." It's an increasingly common edict from government when tackling any sort of societal-behavioural problem.
Marketing's unique weekly analysis of ad recall in association with TNS.
Marketing's unique weekly analysis of ad recall in association with TNS.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
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