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Jeremy Lee is baffled by Blinkbox's "launch campaign" from Karmarama:
Squared is a digital internship programme, hosted by Google and Hyper Island with support from the IPA, that aims to cultivate a new generation of industry leaders. Here, two recent ad recruits describe their experiences of the pilot scheme.
Coca-Cola was one of the London 2012 Olympic Torch Relay's three partners. Through its sponsorship, Coca-Cola was able to choose several people to be torchbearers. As the only sponsor with the rights to bring live music to the Olympic Torch Relay, it was also allowed to host free concerts along the...
Amnesty International revived its comedy and music event, the Secret Policeman's Ball, to highlight its 50th anniversary. The event was held at the Radio City Music Hall in New York.
The National Lottery hired Fast Track to run a digital campaign to show how its £2.2bn funding was helping UK athletes to succeed and compete at London 2012 and in the Paralympic Games.
Newspapers are turning to social media to increase brand awareness and interact with their readership, while there are also opportunities in the commercial sphere, experts say.
Trinity House Paintings, a specialist art dealership, employed Gong Muse to promote its launch in New York internationally.
The world has gone digital, but agencies and brands can successfully navigate their way through the pace of change by sticking to seven simple rules, Ajaz Ahmed argues in his new book Velocity.
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official betting partner.
