How to get to the "big idea"
03 Jun 2013 | by Mhairi McEwan
Creativity is undoubtedly a catalyst to growth, but how can marketers unleash it? Mhairi McEwan sets out the key elements needed for success.
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The FleishmanHillard president is using his global vision to help the agency break into new markets, finds Loulla-Mae Eleftheriou Smith.
Creativity is undoubtedly a catalyst to growth, but how can marketers unleash it? Mhairi McEwan sets out the key elements needed for success.
Marketers should peddle the "drug" of creativity, writes Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School.
The first thing to bear in mind is that parting company with a key supplier is expensive and time-consuming: avoid it if possible.
Whether you're a creative, an account manager or a planner, it takes more than traditional advertising skills to operate in today's multidisciplinary industry - and this year's crop of Faces to Watch understand this better than many.
Strategist, Mother McGinn, 30, was a planner at DDB when she had an early career crisis and left to work in a modernist furniture gallery run by the star of Auction Hero, Andrew Lamberty. Fortunately for Mother, the credit crunch intervened and McGinn reassessed. She joined the agency in 2011 after...
Head of design, 18 Feet Rising Advertising is Taherparvar s "other" career choice. The "child genius" (as described by his bosses), who left Iran for the UK when he was seven, initially started doing freelance design work. "I d always had a bit of a prejudice against advertising, so I wasn t really...
TV producer, DLKW Lowe Tarrant, 29, has always enjoyed being a performer as a child, she admits that she and her twin sister always put on impromptu shows. After university, she realised that advertising would allow her to pursue a career and she cut her teeth at M C Saatchi as an assistant before...
Creatives, Karmarama "When Paul and Russell came into the agency, they fitted into our good works culture immediately," Karmarama s chief executive, Ben Bilboul, says. The pair, both 24, started their first "proper job" at Karmarama in January after placements at Mother, McCann London and The Corner....
Creative partners, McCann London Grindle, 28, and Thomason, 27, met through Nabs Lonely Hearts Book Club. Grindle had previously spent a year at CHI Partners in account management before attending the Watford course for creatives. Thomason s first job was at McCann after studying at the University...