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Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture.
Jonathan Mildenhall, Coke's vice-president of global advertising strategy and creative excellence, on the foundations that underlie the brand's success.
Account director, Adam Eve/DDB Since joining Adam Eve/DDB in 2010, 29-year-old White has made a marked impression. His work on the Foster s account has been particularly impressive and the agency claims that it has helped return the brand to the number-one standard lager position in the UK (as...
Copywriter and art director, CHI Partners Like many creative duos, Levitt and Searle - both 27 - teamed up at university: the pair studied advertising at Bucks New University. They began their working life at RMG Connect in 2008 and were soon swept into JWT due to a merger. "It was fantastic for...
Planning director, Saatchi Saatchi Since joining Saatchi Saatchi in 2008, 25-year-old Gibson has had quite an impact. After leaving University of Oxford, where he studied chemistry, he joined the agency s graduate programme and was offered a job as a planner. Gibson has played a key role in...
Senior planner, Rainey Kelly Campbell Roalfe/Y R Famed for her karaoke skills at Rainey Kelly Campbell Roalfe/Y R, Grant, 28, has been at the agency for two-and-a-half years, working on accounts including Danone, Revlon and Lloyds TSB, for which she picked up a 2012 Marketing Excellence Award. She...
Senior strategist, AnalogFolk Bennett, 30, graduated with a degree in fashion promotion and kicked off his career by winning the 2006 Graduate Fashion Week Creative Marketing Award. Having initially joined AnalogFolk as a freelancer, he moved to Mother, where he worked on the launch of Stella Artois...
Where do I start? Is it my BlackBerry, iPad, iPod or any other technical piece of kit? These are all great and ensure I can be contacted and communicated with at any time or location, but no, it's none of these.
Winning awards is one thing, but with the Western world embarking on a war on sugar, is the "Coke school of marketing" past its sell-by date, ask David Benady and Nicola Kemp.
Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, as well as underlining the Guinness brands global...
