Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
Although essential to many of us, these products depend on innovation to thrive.
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Do you know your CEO? The eight essential leadership skills
14 Mar 2013 | by Rachel Barnes
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
Product of the Year - 2013: the winners
31 Jan 2013
This year's triumphant brands prove that it pays to innovate, while research highlights the added consumer appeal of lines that display the Product of the Year logo.
Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum
24 Jan 2013
Apple is developing a lower-end iPhone to strengthen its position against Samsung.
Kao UK's Giles Gordon on reaching today's beauty consumers
24 Jan 2013 | by Nicola Kemp
The toiletries and haircare company's marketing director is dedicated to innovating and engaging its brands' audiences, whatever the platform.
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
17 Jan 2013 | by Jane Bainbridge
The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a focus on innovation and sustainability.
Campaigns Showcase: Consumer - Bright PR, Place PR - Lego builds brand quality at St Pancras
14 Dec 2012 | by Hannah Crown
Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale: November 2011-January 2012 Budget: £34,000 Lego and St Pancras International teamed up to create the...
Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
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