Where did you get that name?
09 May 2013
As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.
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Creating culture
16 May 2013
Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.
Made in adland
02 May 2013
Advertisers know how to make people want things, but what about when agencies try to make things people want?
On the creative floor: Mcgarrybowen New York
25 Apr 2013
The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.
A new commercial contract
18 Apr 2013
The incoming IPA president, Ian Priest, will concentrate on advancing the cause of 'commercial creativity' during his two-year tenure.
The World's Leading Independent Agencies 2013: Ideal
12 Apr 2013
Brands need more than branding - they need a reputation, and to deliver this you need people who are not too attached to agency orthodoxy.
Planning all over the world
11 Apr 2013
UK account planning talent has long been sought after by agencies in other markets. Three UK-born planners offer an insight into their experiences around the world, while an Aussie provides his view of the discipline in London.
Diary - Piste off
05 Apr 2013
Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.
Brands behaving badly
28 Mar 2013
The author Philip Graves explains the three psychological causes of poor ads.
Diary - World's longest dress
27 Mar 2013
Whoever thought Leeds was behind the times was perhaps a little wrong. Well yes, it might only be opening its first Apple store nine years after the London launch, but the city can now boast it hosted the world's longest dress, thanks to VCCP.
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