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Finding the right place to launch

03 Dec 2007 | by Ardi Kolah

Can ‘place' be as important as ‘price', ‘promotion', ‘product' and ‘people'? Ardi Kolah investigates.

Media: Things we like

02 Nov 2007

MINI EVENTS

Adventures in Brandcasting

09 Oct 2007 | by Ardi Kolah

Ardi Kolah investigates why InterContinental is embarking on a global acoustic programme that will be music to the ears of its customers.

Media Lifeline: The Virgin brand

10 Aug 2007

The once-cool challenger brand has taken knocks to its public image in most areas of its business recently.

Superbrands case studies - Heathrow Express

09 Jul 2007

Serving the world's busiest international airport, Heathrow Express is one of the most successful high-speed rail-air links in the world. The service carries over 15,000 passengers a day on the 15 minute journey between Heathrow Airport and central London.

The World: 'We're not a cowering and dejected agency'

18 May 2007 | by Ann Cooper

Having lost a number of key accounts and personnel, Fallon Minneapolis now finds itself in a difficult place.

Room for one more in air loyalty?

01 May 2007 | by Edward Kemp

LONDON - As Lloyds TSB signs up to AirMiles, NatWest's nascent rival travel scheme faces an uphill battle.

Media: Associated Newspapers to launch travel website

27 Apr 2007

Associated Newspapers is to launch a travel website under the Daily Mail brand. The site, www.travelmail.co.uk, will offer holiday research and bookings. The publisher will offer advertising on the site to advertisers who are already taking print advertising. The site will be edited by Jo Tweedy, who...

Media: Shoestring International hires BJK&E

27 Apr 2007

Shoestring International, the online adventure travel operator, has hired BJK&E for its media planning and buying account. BJK&E will launch the Netherlands-based business in the UK, while Mediaedge:cia will handle the brief in Germany, Spain and Italy.

Media: Don Sperring appointed by JCDecaux

20 Apr 2007

Don Sperring, the former UK managing director of JCDecaux Airport, has been appointed as the group digital strategy director for the outdoor company. Sperring will be responsible for worldwide digital strategy, with a focus on Europe, North America and Asia, and will report to Jeremy Male, the chief...

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