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Which crisp brand is most prominent online? Brand barometer

Doritos is the most prominent, with Walkers in second place.

The challenges of taking a regional brand national

The promise of rapid growth holds great appeal for brands looking to make the leap from a regional to a national presence, but this kind of expansion is not for everyone, writes Jane Bainbridge.

Which cider brand is most prominent online? Brand barometer

Strongbow is the most prominent, with Kopparberg in second place.

Brand Barometer: Social media performance of Sainsbury's

A look at the performance of Sainsbury's in social media over the past four months.

Brand Barometer: Social media performance of Coors Light

A look at the performance of Coors Light in social media over the past four months.

Brand Barometer: Social media performance of Coors Light

A look at the performance of Coors Light in social media over the past four months.

Sector Insight: champagne and sparkling wine

Brands are battling bargain-hunters and a general decline in drinking

Kraft's Sonia Carter: 'Hackathons are an interesting method'

Kraft Foods UK's head of digital on the increasing popularity of all-night 'hackathons'

Sector Insight: cakes and cake bars

Brands are focusing on new formats and flavours to fight own-label dominance

Which cola brand is most prominent online? Brand barometer

Diet Coke is the most prominent, with Coca-Cola in second place.


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