Close-Up: Coke hits the right note with 24-hour recording session
01 Apr 2011
The interactive Maroon 5 link-up was both ambitious and exhausting, W&K's Iain Tait says.
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Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
01 Apr 2011 | by Sarah Johnson
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
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