to remove filtersSector Insight (interactive): wine
28 Nov 2012 | by Jane Bainbridge
Rising prices have affected sales of the UK's most popular alcoholic drink
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Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
Brand Barometer: Social media performance of Disney
28 Nov 2012 | by Staff
A look at the performance of Disney in social media over the past four months.
'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team champions Red Bull Racing.
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
Which bread brand is most prominent online? Brand barometer
23 Nov 2012 | by Gemma Charles
Warburtons is the most prominent, with Kingsmill in second place.
Home-front battle: Global vs regional straplines
22 Nov 2012 | by Alex Brownsell
Avis' attempt to retain strapline that was dropped in the US raises complex issues
Can Souter and Evans give TBWA back its mojo?
22 Nov 2012
The newly installed management at the network's London branch acknowledge they have a challenge ahead. By John Tylee.
Are some client pitches best avoided?
22 Nov 2012
Should agencies steer well clear of working with clients who are 'promiscuous', Ian Darby wonders
Jo Blankenburg composer
22 Nov 2012
WHY Blankenburg composed Illumielle, which is used in the Debenhams Christmas TV ad (below) by JWT London. HOW He says: "It s really rewarding to see Illumielle provide the sonic canvas for such dreamy imagery. I ve always wanted to write a piece like this. I wanted it to be playful, sound contemporary...
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