Close-up: Can the web close the gender divide?
08 Apr 2011
Lisa De Bonis looks at the impact women's increasing influence online might have.
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Close-up: Will procurement-led roster lead to blander production?
08 Apr 2011
Unilever's decision to create its own roster of production companies hasn't been welcomed, Jeremy Lee writes.
Close-up: Is it time to redraw the regional map?
08 Apr 2011
Will regrouping businesses based on business similarity rather than location work, Ian Darby asks.
Android provides a good character reference
07 Apr 2011 | by Sarah Shearman
Google's decision to free up its Android brand mascot is mutually beneficial, writes Sarah Shearman.
Adwatch (6 April) - Top 20 recall: Cravendale gets creative
06 Apr 2011 | by George Bryant, Strategy and founding partner, The Brooklyn Brothers
When ads are this creative, it doesn't matter that the idea is not entirely original.
Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC
06 Apr 2011 | by John Reynolds
Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC, believes the brand has a place at the table. Interview by John Reynolds.
Sector Insight: Tea
06 Apr 2011 | by Jane Bainbridge
The traditional cuppa is no longer first choice as a more adventurous, health-conscious younger generation champions herbal varieties.
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
01 Apr 2011 | by Sarah Johnson
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
Brand Health Check: RBS
01 Apr 2011 | by Rachel Barnes
The bailout and bonus furore continues to hamper the bank's customer relations.
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