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Sector Insight (interactive): pizza

13 Nov 2012 | by Jane Bainbridge

Retail pizza brands have struggled to overcome the rise of own-label offerings

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

London 2012 has begun for sponsors, as they seek to get the most from their £750m contribution. Here, Marketing highlights all the key brand news, top stats and sponsor insights from the start of the Games.

Brand Barometer: Social media performance of McDonald's

20 Jul 2012 | by Gemma Charles

A look at the performance of McDonald's in social media over the past four months

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.

Brand Barometer: Social media performance of Burger King

01 Jun 2012 | by Gemma Charles

A look at the performance of Burger King in social media over the past four months.

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

Starbucks is the most prominent, followed by Costa

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Brands targeting young people should avoid the 'cool' trap and focus on trust

Brand barometer: Fast-food chains, which one is most prominent online?

02 Mar 2012 | by Gemma Charles

McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.

Digital killed the marketing star

24 Feb 2012 | by Eva MacIntosh

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

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