Shaping the future zeitgeist
30 May 2013
Google's conference last week looked at many big life questions, but all focused on the next generation. By Fru Hazlitt.
Tell us something about working on this project. The challenge was that the budget was limited and filming on York Island, a very remote part of Sierra Leone, was mandatory. I was into the idea of going with just a director of photography and a focus puller and an ambitious production in mind something...
Google's conference last week looked at many big life questions, but all focused on the next generation. By Fru Hazlitt.
How can ad and PR agencies benefit from working alongside one another? Chris McCafferty offers his perspective.
James Swift is feeling frisky after seeing Channel 4 s new ad for its "mating season": "This is polished and well-observed, making repeated viewing a pleasure. The only danger is that the ad may eclipse the shows." The spot was created by Chris Bovill, John Allison (who both directed it), Molly Manners...
Louise Ridley is not a fan of Liverpool One s inane spot: "The shopping-obsessed birds are irritating and come across as a little too dippy to lure in smart consumers. Perhaps Liverpool One should have stuck with the more articulate comments in a separate series of real vox-pop recordings."
The social media platform's new measurement system strengthens its relationship with TV, Arif Durrani writes.
A week spent in Mountain View last month gave me an opportunity to try Google Glass. Only made publicly available to a few developers ("Explorers", as Google likes to call them) very recently, media reactions to Glass have set up camp at opposing ends of a scale: naysayers versus evangelists.
As its share price slumps and profits fall, how has Apple fared across social media?
Havas Media boss Marc Mendoza is clearly a man with a sense of humour, and a touch of masochism.
Digital may be doing well, but it's not all good news for radio - the capital is witnessing a decline in reach. By Alasdair Reid.