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BTA seeks chief as 'UKOK' creator heads for Japan

13 Jun 2002 | by MATTHEW ARNOLD

The British Tourist Authority, the body charged with kick-starting the UK's beleaguered tourism industry, is seeking a marketing director as incumbent Keith Beecham moves to a post in Japan.

Train operator in agency talks as spend increases

13 Jun 2002

Train operator First Great Western is talking to agencies about its advertising account as it aims to reassure passengers over safety.

NEWS BRIEFS: Holiday Hotels appoints Inferno

13 Jun 2002

Holiday Hotels, the travel venture being launched by car-hire broker Holiday Autos, has appointed Inferno to oversee its launch marketing strategy, including a visual identity. Holiday Hotels will offer an accommodation-only concept to consumers in resort destinations such as the Algarve and cities...

DIRECT BRIEFS: Young Persons Railcard launches ambient campaign

13 Jun 2002

Young Persons Railcard is launching a four-week ambient campaign designed to drive traffic to its dontbealocal.com microsite. The campaign, through agency Craik Jones Watson Mitchell Voelkel, includes pint glass bottoms, urinals stickers, washroom posters and matchboxes. It dovetails with a promotional...

BTA seeks chief as 'UKOK' creator heads for Japan

12 Jun 2002 | by Matthew Arnold,

LONDON - The British Tourist Authority, the body charged with kick-starting the UK's beleaguered tourism industry, is seeking a marketing director as incumbent Keith Beecham moves to a post in Japan.

Lastminute takes £2.4m stake in German travel firm

10 Jun 2002 | by Claire Billings,

LONDON - Lastminute.com is spending £2.4m to acquire a 20% stake in a German travel agent in a move that sees the travel and leisure website boost its European presence.

D'Arcy uses computer graphics in DTLR drive

07 Jun 2002 | by CAMILLA PALMER

D'Arcy has produced a set of computer game-style posters for the Department of Transport, Local Government and the Regions, which it hopes will convey to teenagers the importance of road safety.

Poulter emphasises frequent service for its first Midland ads

07 Jun 2002

Midland Mainline, the train operating company, is trying to lure businessmen away from their cars in a new burst of advertising activity.

PRIVATE VIEW: Jeremy Sinclair, a founding partner at M&C Saatchi

07 Jun 2002

BIBENDUM WINES Project: Argento Client: Scot McRae, brand manager Brief: Establish Argento as the definitive Argentinian wine brand in the UK via its genuine regional credibility and quality Agencies: Duffy and Fallon Writer: Adam Whitaker Art director: Adam Whitaker Typographer: Adam Whitaker Photographer:...

Troubled Aer Lingus closes UK marketing operation

06 Jun 2002 | by Claire Billings,

LONDON - Troubled state-owned Irish airline Aer Lingus has axed its UK marketing department with the loss of 12 jobs, as it centralises its marketing operation at its Dublin headquarters.

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