30 Jan 1998
| by JULIETTE GARSIDE
SPAIN: Spain s third largest bank, Banco Bilbao Vizcaya, has hired
Ludgate Communications as its first retained agency in Europe, the US
and Latin America, in an account carrying fees close to pounds
200,000.
30 Jan 1998
| by JULIETTE GARSIDE
The European Commission has appointed Belgian PR consultancy
Strat&Com to help plan and assess public information campaigns designed
to combat child sex tourism. The agency will work with two
non-governmental organisations on projects aimed at airline staff and
passengers, travel agents and tourists....
30 Jan 1998
| by JULIETTE GARSIDE
Irish Life, the largest life insurance and pension provider in
Ireland, has out-sourced its PR to Gordon Associates, a corporate and
financial agency run by its former media relations manager, Ray Gordon.
Gordon, who was Irish Life s only internal PR adviser, quit the company
in December.
30 Jan 1998
| by JULIETTE GARSIDE
The former colony s largest healthcare company Quality Healthcare
Asia has appointed Forrest International to develop its corporate
identity programme. Forrest is the company s sole consultancy and will
handle corporate affairs, investor, employee and media relations on the
one year account.
30 Jan 1998
| by JULIETTE GARSIDE
Swedish IT company AU-Systems Ego, to be renamed ID2 Software in
March, has hired Hill and Knowlton Sweden to co-ordinate its European
corporate communications strategy. H s UK
agency, Words Etc, and its Norwegian agency, Informationsbyraet, as the
company starts its European expansion drive. H s new...
30 Jan 1998
| by JULIETTE GARSIDE
Jose Lalloum, who quit GPC Market Access Europe last March to set
up the European Centre for Complex Issues Resolution (ECCIR), has merged
his business into a new public affairs consultancy, Logos Europe. Logos
will offer a public affairs service and help businesses to set up
interest groups. ECCIR...
30 Jan 1998
| by MAGGIE BROWN
Last Saturday my children started tussling over the Mirror, the
only time I ve ever seen them show any keen interest in any paper.
30 Jan 1998
| by JEMIMAH BAILEY
By choosing to reorganise its PR agencies into a 30-strong roster,
British Telecom could be accused of trying to have its cake and eat
it.
30 Jan 1998
| by IAN DARBY
Max Clifford is said to have been approached by General Sani Abacha
to promote Nigeria
30 Jan 1998
| by IAN DARBY
In 1995, Cordiant, the group formed out of leading advertising
agency Saatchi and Saatchi, was in disarray. The problems stemmed from a
boardroom row in 1994, during which institutional investors forced out
Maurice and Charles Saatchi, the original driving force of the
company.