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INTERNATIONAL: Ludgate credited with raising interest in Banco Bilbao

SPAIN: Spain s third largest bank, Banco Bilbao Vizcaya, has hired Ludgate Communications as its first retained agency in Europe, the US and Latin America, in an account carrying fees close to pounds 200,000.

BORDER LINES: BRUSSELS - EC combats child sex tourism

The European Commission has appointed Belgian PR consultancy Strat&Com to help plan and assess public information campaigns designed to combat child sex tourism. The agency will work with two non-governmental organisations on projects aimed at airline staff and passengers, travel agents and tourists....

BORDER LINES: DUBLIN - Gordon stays in touch with Irish Life

Irish Life, the largest life insurance and pension provider in Ireland, has out-sourced its PR to Gordon Associates, a corporate and financial agency run by its former media relations manager, Ray Gordon. Gordon, who was Irish Life s only internal PR adviser, quit the company in December.

BORDER LINES: HONG KONG - Forrest cultivates QHA growth

The former colony s largest healthcare company Quality Healthcare Asia has appointed Forrest International to develop its corporate identity programme. Forrest is the company s sole consultancy and will handle corporate affairs, investor, employee and media relations on the one year account.

BORDER LINES: STOCKHOLM - ID2 do expansion drive with H&K

Swedish IT company AU-Systems Ego, to be renamed ID2 Software in March, has hired Hill and Knowlton Sweden to co-ordinate its European corporate communications strategy. H s UK agency, Words Etc, and its Norwegian agency, Informationsbyraet, as the company starts its European expansion drive. H s new...

BORDER LINES: BRUSSELS - ECCIR merges into Logos Europe

Jose Lalloum, who quit GPC Market Access Europe last March to set up the European Centre for Complex Issues Resolution (ECCIR), has merged his business into a new public affairs consultancy, Logos Europe. Logos will offer a public affairs service and help businesses to set up interest groups. ECCIR...

MEDIA: Why even MacKenzie might not save the Mirror

Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show any keen interest in any paper.

Agency Rosters: It’s better to talk when the odds are narrowed - British Telecom’s new roster agencies will have the benefits of a streamlined pitching process but will have to turn down rival accounts with no guarantee of work from BT

By choosing to reorganise its PR agencies into a 30-strong roster, British Telecom could be accused of trying to have its cake and eat it.

THIS WEEK’S BIG QUESTION: Would you ever work for the Nigerian government?

Max Clifford is said to have been approached by General Sani Abacha to promote Nigeria

CAMPAIGNS: Cutting Cordiant down the middle - Financial PR

In 1995, Cordiant, the group formed out of leading advertising agency Saatchi and Saatchi, was in disarray. The problems stemmed from a boardroom row in 1994, during which institutional investors forced out Maurice and Charles Saatchi, the original driving force of the company.

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