George Eustice: Leveson must get press control right
21 Jun 2012 | by George Eustice
Last week the Leveson Inquiry reached its peak with evidence from David Cameron, George Osborne and Gordon Brown.
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Bite Communications has hired ex-Google comms director Mike Harvey.
Last week the Leveson Inquiry reached its peak with evidence from David Cameron, George Osborne and Gordon Brown.
While the BBC is widely held to be more trustworthy than other news media, most of the public believe the broadcaster's reputation has declined in the past 20 years.
To its critics, including many inside the business, PR retains elements of a cottage industry - bereft of barriers to entry and as likely to be practised from front rooms as from offices. Others laud the professional diversity this brings to the industry.
A series of embarrassing revelations about comms negotiations have highlighted the need for PR professionals to rethink the way they communicate with the media, senior industry figures have warned.
On Monday, two senior comms professionals were 'outed' for applying pressure on the BBC.
New Media Age editor Justin Pearse is making a move to PR by joining Bite Communications.
A new analysis of surveys and reports from leading financial and professional services firms has found just one quarter were picked up by key media sources.
Lord Leveson's inquiry into media ethics provides more dark insights into the interface between spin and journalism.
News International has hired London Mayor Boris Johnson's former aide Guto Harri as director of comms.