Christopher Clarke, Epoch PR: Look beyond London 2012
26 Sep 2011 | by Chris Clarke, Epoch PR
Corporate sponsors must continue to build their reputations after the Olympics have left town.
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Client View: Hurdling the Olympic media obstacles
26 Sep 2011 | by Suzy Bashford
There is tremendous pressure on heptathlete Jessica Ennis in the run-up to the Games. Suzy Bashford talks to Jane Cowmeadow, the publicist who keeps her feet on the ground.
Catherine Eastham, Four Communications: How to be a perfect partner
26 Sep 2011 | by Catherine Eastham, Four Communications
Four reasons Lloyds TSB has become the most widely recognised partner of the 2012 Games.
Henry Chappell, Pitch: Why 2012 is about winning
26 Sep 2011 | by Henry Chappell, Pitch
For athletes and sponsors alike, the London Olympics are about winning, not taking part.
Eddie May, Threepipe: Why sponsor the Olympics?
26 Sep 2011 | by Eddie May, Threepipe
On the face of it, there is little sense in becoming a sponsor of the Games - but PR can help.
Andrew Ager, Weber Shandwick: Do something Olympic
26 Sep 2011 | by Andrew Ager, Weber Shandwick
Many of London 2012's official partners are squandering a once in a lifetime opportunity.
Vanessa Canzini, eBay: Don't lose the brand magic
08 Apr 2011 | by Vanessa Canzini, eBay
It is crucial to reshape a brand to reflect reality, but never lose sight of what makes it special.
Reputation management history lessons
07 Apr 2011
A solid strategy for reputation management is an essential element of contemporary business. But Virgin Atlantic's Greg Dawson, GlaxoSmithKline's Phil Thomson and eBay's Vanessa Canzini, consider which figures from history would have excelled as reputation managers.
Client View - Nick Hindle, McDonald's: Managing the McFightback
07 Apr 2011 | by Nick Hindle, McDonald's
McDonald's describes how it has resuscitated its reputation - and won over one of the brand's harshest critics, Jamie Oliver.
Fraser Hardie, Blue Rubicon: The reputation gain
07 Apr 2011 | by Fraser Hardie, Blue Rubicon
Companies that reveal their genetic code add hundreds of millions of pounds to their value.
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