'Twitter has suddenly exploded'
25 Feb 2009 | by Peter Hay and Gemma O'Reilly
Tech agency Hotwire has emerged as the most active PR consultancy on social networking tool Twitter.
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Microsoft takes fresh look at social media strategy
25 Feb 2009 | by Arun Sudhaman
Microsoft is rethinking its entire global social media policy, as part of an effort to dramatically improve its consumer communications.
Industry advised to get behind Twitter phenomenon
25 Feb 2009 | by Peter Hay and Gemma O'Reilly
Senior communicators contacted by PRWeek were united in their support for Twitter, with many urging the industry to get behind the social networking phenomenon.
Skywrite helps launch online 3D casino
24 Feb 2009 | by Chloe Markowicz
A top French hotel and casino chain has turned to Skywrite Communications to launch what it is billing as the first ever online 3D casino.
Teletext calls in fresh aid
18 Feb 2009 | by Gemma O'Reilly
Teletext is bolstering its PR support as it seeks to convince the public it can survive the digital TV switchover in 2012.
Blue State Digital outlines Obama campaign strategy
18 Feb 2009 | by Chloe Markowicz
The digital agency behind Barack Obama's online success divulged its strategy at an event at City University in London yesterday.
Vocus launches online news distribution service
17 Feb 2009 | by Arun Sudhaman
Media research company Vocus is launching PRWeb UK, an online service that it is claimed will help companies improve their online visibility.
New tech head for H&K
17 Feb 2009 | by Kate Magee
Tech specialist Firefly's associate director has joined Hill & Knowlton (H&K) to head up its technology division.
Hotwire wins Novell brief
13 Feb 2009
Hotwire has secured a six-figure brief with global software company Novell, following a competitive pitch.
Retailers tentative over web PR value
13 Feb 2009 | by Chloe Markowicz
Marketing directors in the retail sector have yet to be convinced by the power of online PR, according to a new survey.
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