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Gareth Davies, MS&L - Look back to see the future

Brands need to take a longer-term view when analysing their impact in the social media space.

Ricky Vazquez, Ogilvy PR - A question of measurement

The PR industry needs to come together to agree some parameters to evaluate effectiveness.

Mat Morrison, Porter Novelli - We still have the advantage

PR is well placed to integrate all the components for successful campaigns in a digital world.

David Phillips, Publicasity - Leap into digital Wonderland

Digital is much like Alice's Wonderland. Beyond the rabbit hole lies a world of magical possibilities.

Louise Stewart-Muir, Say Communications - Greentech is the new boom

The emerging greentech industry must listen, learn and address the concerns of a connected world.

Chris McCafferty, Shine Communications - Don't get lost in definitions

The tools of the trade are continually changing. But the basics of strategy and outcomes are not.

James Warren, Weber Shandwick - Know what you don't know

To tell a consistent story, research the facts and deploy your resources across multiple channels.

How should Neal's Yard Remedies have responded to the Guardian's bloggers?

Our digital essay writers offer Neal's Yard Remedies some advice on how it might have handled the explosion of comment that appeared on the Guardian's website in May.

Golden Joystick Awards organiser Future Publishing cosies up to bloggers

A host of bloggers were given special access to this year's Golden Joystick Awards as the organiser sought to generate news around the event.

Waggener Edstrom's digital arm Studio D recruits digital guru Jon Silk

Studio D, the global digital arm of Waggener Edstrom, has appointed Jon Silk as senior digital consultant.

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