Ricky Vazquez, Ogilvy PR - A question of measurement
04 Nov 2009 | by Ricky Vazquez
The PR industry needs to come together to agree some parameters to evaluate effectiveness.
Brands need to take a longer-term view when analysing their impact in the social media space.
The PR industry needs to come together to agree some parameters to evaluate effectiveness.
PR is well placed to integrate all the components for successful campaigns in a digital world.
Digital is much like Alice's Wonderland. Beyond the rabbit hole lies a world of magical possibilities.
The emerging greentech industry must listen, learn and address the concerns of a connected world.
The tools of the trade are continually changing. But the basics of strategy and outcomes are not.
To tell a consistent story, research the facts and deploy your resources across multiple channels.
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