to remove filtersDigital PR - November 2009
04 Nov 2009 | by Claire Murphy
At the end of the year when digital PR went from niche to mainstream, our writers mull where to go from here.
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Our digital challenges - Kelly Davies, Confused.com
05 Nov 2009
Kelly Davies - PR manager, Confused.com
Digital PR - November 2009: Our digital challenges
04 Nov 2009 | by Peter Hay
Four in-house comms professionals talk to Peter Hay about the triumphs and headaches they have experienced while immersing themselves in the digital world.
Phil Szomszor, Citigate Dewe Rogerson - Skills will decide online battle
04 Nov 2009 | by Phil Szomszor
The path to success lies in mastering a whole new set of skills to add to the traditional ones.
Chris Quigley, Delib - Empower, or lose power
04 Nov 2009 | by Chris Quigley
In the era of democratic consumerism, smart companies listen - and act on what they hear.
Meredith Bradshaw, Fleishman-Hillard - Dare to relinquish control
04 Nov 2009 | by Meredith Bradshaw
We must do more to define what digital means for PR - and embrace its challenges head on.
Paul Armstrong, Kindred - Put strategy before tactics
04 Nov 2009 | by Paul Armstrong
Social media are not the only way to execute strategy. Choose the right tool for the job at hand.
Mark Pack, Mandate - Turn negative into positive
04 Nov 2009 | by Mark Pack
One of the latest big shifts in digital is to embrace customers with strong views, for or against.
Russell Goldsmith, markettiers4DC - Be a leader in branded video
04 Nov 2009 | by Russell Goldsmith
Ofcom regulation of video-on-demand could be an opening for PR to seize ownership of this area.
Will Scougal, Mischief - The new kings of content
04 Nov 2009 | by Will Scougal
With the consumer as king, content has become the court jester, performing on multiple stages.
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