Crisis Busters - March 2011
24 Mar 2011 | by Lynsey Barber
BAA's Malcolm Robertson tells PRWeek how he handled BAA's nightmare Christmas. Plus comments from our specialist panel.
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Sally Hancock, partnership director at Lloyds TSB, discusses Olympic sponsorship and the rocky road to the 2012 Games. Plus, an exclusive interview with Jane Cowmeadow, Publicist for Jessica Ennis and essays on a range of topics relating to the 2012 Olympic Games from our specialist panel.
BAA's Malcolm Robertson tells PRWeek how he handled BAA's nightmare Christmas. Plus comments from our specialist panel.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
Who says all the most exciting PR comes from London? Essay writers from regional agencies report on who's raised their profile beyond the M25.
You've heard of the G8 group of nations. Now meet PRWeek's very own G8 group of agency leaders, brought together to consider how agencies can evolve to fit changing client needs. Click on each essay to read their views on cross-discipline pitching, their best-ever client relationships, and what they...
Agency directors debate the rise and rise of integration and how to catch the attention of recession-weary consumers
PR agencies are clamouring to take part in the Middle Eastern gold rush. Where's the sustainable business?