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With digital playing an increasingly important role in PR, John Owens looks at the agencies leading the way in the fast-changing landscape of online comms.
There is tremendous pressure on heptathlete Jessica Ennis in the run-up to the Games. Suzy Bashford talks to Jane Cowmeadow, the publicist who keeps her feet on the ground.
Corporate sponsors must continue to build their reputations after the Olympics have left town.
Four reasons Lloyds TSB has become the most widely recognised partner of the 2012 Games.
For athletes and sponsors alike, the London Olympics are about winning, not taking part.
On the face of it, there is little sense in becoming a sponsor of the Games - but PR can help.
Many of London 2012's official partners are squandering a once in a lifetime opportunity.
It is crucial to reshape a brand to reflect reality, but never lose sight of what makes it special.
A solid strategy for reputation management is an essential element of contemporary business. But Virgin Atlantic's Greg Dawson, GlaxoSmithKline's Phil Thomson and eBay's Vanessa Canzini, consider which figures from history would have excelled as reputation managers.
McDonald's describes how it has resuscitated its reputation - and won over one of the brand's harshest critics, Jamie Oliver.
