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Radio & Online Communications: Best of Broadcast - The campaign trail

10 Sep 2004

Radio campaigns involve far more strategic planning than just a day in the studio. PRWeek follows markettiers4DC on one of its recent successes for client Vodafone and its Formula 1 event for Ferrari.

Radio & Online Communications: Evaluation - Nowhere to hide

10 Sep 2004

Can the effect of radio campaigns be measured? PRWeek finds out why this sector of the PR industry must get to grips with proving its worth.

Radio & Online Communications: Brand-funded Programming - Boost brand value

10 Sep 2004

Whether online or on radio, brand-funded programming can carry more weight than standard advertising through the creation of editorial content.

Media Analysis: Political shows shift media agenda

03 Sep 2004

The BBC has announced plans to move its 'godfather' of political interviewers Sir David Frost to a later slot next year. But does TV scheduling necessarily mean a wider reach of audience? Richard Cann reports.

Opinion: Frost's successor will inherit a winner

20 Aug 2004 | by Charlie Whelan, charlie.whelan@haymarket.com

When I stopped working as a spin doctor for Gordon Brown, plenty of TV programmes wanted to interview me, but the choice for my first live slot was easy: Breakfast with Frost. The programme doesn't just have a few million viewers, it also has every political hack in the country tuning in.

Campaign: Consumer PR - Fox show finds success on back of controversy

20 Aug 2004 | by Helen Gregory

Campaign: Playmakers TV show Client: FX PR: Team Resonate Timescale: April-July 2004 Budget: £40,000 FX 289, Fox's Sky digital channel in the UK, suffered problems getting mainstream media coverage when it launched. Resonate was hired to promote new show Playmakers about the fictional Cougars...

Opinion: Mandelson broadcasts his desperation

09 Jul 2004 | by Charlie Whelan, charlie.whelan@haynet.com

If you are launching a new TV programme that no one is likely to watch then the PR strategy has to be good. Acres of pre-publicity is essential, especially for a political slot, so who better to make the news for you than twice-disgraced former minister Peter Mandelson?

Opinion: Big Brother wins public vote every time

18 Jun 2004 | by Julia Hobsbawm, professor of public relations at the London College of Printing julia@hmclondon.co.uk

How did you vote? I mean Channel 4's Big Brother, silly, not the local, London Mayoral and European elections. Judging by the numbers, reality TV voters outnumber their political counterparts by some margin. New Labour is shaken to the core with the bleak reality of being the first governing party to...

Big Brother's brand appeal lingers

28 May 2004

This week sees the launch of the fifth series of reality TV show Big Brother. It's sure to pull in the viewers, but why do brands want to associate themselves with what many see as a stale format? Ian Hall investigates.

Editorial: BBC needs to deliver its core message

28 May 2004 | by Gidon Freeman, gidon.freeman@haynet.com

The communications challenges facing the BBC as it welcomes back prodigal son Mark Thompson as director-general would surely be considered daunting in an organisation less convinced of its own value. They fall broadly into two categories - internal morale-building and lobbying for charter renewal.

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