Editorial: Lead role for PR in play for BBC fees
18 Sep 1998 | by BELINDA LAWSON
News that public relations has emerged as a core component in the battle for the contract to run the BBC licence fee should be music to the ears of PR strategists.
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Sky Networks has appointed John Brissenden, former controller of press and publicity at United Broadcasting and Entertainment, as publicity director.
News that public relations has emerged as a core component in the battle for the contract to run the BBC licence fee should be music to the ears of PR strategists.
BRUSSELS: Ogilvy PR Worldwide has won a pounds 330,000-fee European Commission contract to persuade Bulgarians of the case for economic reform and to give strategic advice to the Bulgarian government information service.
Where do you draw the line between mail-outs that are attention-grabbing and those that are downright bizarre? Danny Rogers looks at what s turning up in postal trays around the nation.