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Mischief to work on Virgin Radio rebrand

Mischief has scooped the Virgin Radio account and poached a Lexis staffer to work on the brief.

News Brief: TalkSport signs MI Communications

CONSUMER: Radio channel TalkSport has signed MI Communications PR to handle the trade and consumer campaign for the launch of its digital TalkSport magazine.

News Brief: T4 appointment

CONSUMER: T4 presenter Steve Jones has enlisted Liz Matthews PR to handle publicity for his debut film and new show. The agency now handles PR for all four of the T4 presenters.

News Brief: Liz Matthews PR signs Oliver

CELEBRITY: Publicity agency Liz Matthews PR has signed popular TV presenter Miquita Oliver to its books, starting this week. The agency will support Oliver's upcoming Channel 4 programme, to air in September.

Edinburgh TV fest switches PR help

Taylor Herring has been taken on to handle PR for the MediaGuardian Edinburgh International Television Festival following a three-way competitive pitch.

Taylor Herring boosts sumo.tv

Taylor Herring is to promote a popular 'short attention span' online TV channel run by Loaded magazine founder James Brown.

Bacon profile

CONSUMER: Capital Radio presenter Richard Bacon has taken on Liz Matthews PR to raise his profile ahead of his move to Xfm later this month.

Public sector PR must be nurtured carefully

This year has seen some truly outstanding examples of public sector PR. In terms of sheer creativity and effectiveness, few private sector campaigns have matched Greenwich Council's drive to improve the eating habits of local children, most notably through its involvement in Channel 4's Jamie's School...

Giant hillside Sudoku flags up Sky show

Campaign: Launch of Vorderman's Sudoku Live Client: Sky One PR team: Sky Publicity and Taylor Herring Communications Timescale: May-June 2005 Budget: £20,000 (plus £5,000 prize fund) To capitalise on the biggest puzzle phenomenon since the newspaper crossword, Sky One commissioned Vorderman's Sudoku...

Analysis: Strategies to wake up the nation

Competition between the breakfast TV shows is fierce, so PROs must follow the news agenda carefully and prepare a complete package to appeal to producers. Alex Black examines the opportunities for coverage.

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