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Sponsors have been clamouring for months to generate maximum value from the huge amounts of money they have invested in being associated with France 98. The 12 global sponsors have paid around pounds 12.5 million each and there are also eight official England team sponsors who have committed around...
The Guardian has joined Virgin Megastores for a second year to publish a guide to this summer s music festivals. Festivals 98 goes out with the Guardian this Saturday. Another million copies are to be given away free at festivals and Virgin Megastores.
This week will stick in my mind as one of those rare occasions when it was possible to take a rain check on the gradual 1990s slide into commercialism by British television before the digital revolution really strikes home.
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