31 Aug 2001
| by ADAM HILL
Earlier this month the Radio Advertising Bureau suggested the
latest Radio Joint Audience Research figures showed people now listened
to radio (3.48 hours a day) more than they watched TV (3.46 hours).
But the RAB, in conjunction with the Commercial Radio Companies
Association, had used...
31 Aug 2001
| by ADAM HILL
Earlier this month the Radio Advertising Bureau suggested the
latest Radio Joint Audience Research figures showed people now listened
to radio (3.48 hours a day) more than they watched TV (3.46 hours).
But the RAB, in conjunction with the Commercial Radio Companies
Association, had used...
17 Aug 2001
| by BEN BOLD
Client: People for the Ethical Treatment of Animals (PETA)
PR Team: In-house
Campaign: Fishing Hurts
Timescale: 1 August - ongoing
Budget: Undisclosed
Since 1980, animal rights organisation PETA has campaigned against
fishing in the US and Canada, using poster and TV advertising and...
02 Mar 2001
Peter Noble PR has been entrusted with promoting cult Channel 4
series The Sopranos to the DVD-owning public, when the collection hits
the streets in April.
The work is led by account manager Steven Pearson, who reports to Warner
Home Video product manager Rachel Thornett.
The DVD...
23 Feb 2001
You have to admire the lengths Jo Milloy and Bianca Simms, from the Chrysalis Radio press office, go to for their job.
Simply singing the praises of Heart 106.2's saucy new ad campaign wasn't enough for them.
When the marketing department at Chrysalis was looking for extras to take part in the...
12 Jan 2001
PARIS: Vivendi-Universal, the recently-formed international communications group, has named Sylvie Ruggieri executive vice-president for communications of its TV and film subsidiary, Canal+ Group. She will be in charge of external and internal communications, PR, advertising and marketing. Ruggieri,...
01 Sep 2000
| by IAN DARBY
The international media has had a field day this year portraying
Asia as a region in real economic difficulty and under a permanent haze.
However, the reality is somewhat different and PR professionals
targeting the region must realise this if they are to be successful.
17 Mar 2000
| by ALLISON GILES
Carlton International Media has appointed Revolver Communications
on six-figure fees to do PR and guerrilla marketing for the re-launch of
the Thunderbirds TV series. The agency was appointed after a three-way
pitch. Revolver s campaign will aim to maximise publicity for the brand
around the launch...
28 Jan 2000
| by MAJA PAWINSKA
The latest Marmite ads were shown on television from October 1999.
They featured a young couple returning to the girl s flat after a night
out.
22 Oct 1999
| by ED SHELTON
Countrywide Porter Novelli has been appointed by 1st Line Mobile
Communications to create the PR to accompany its first TV advertising
push.
to remove filters
