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British TV will host product placement in 2011

Product placement in British films, TV series, entertainment shows and sports programmes is set to become a reality, when Ofcom unveils plans to legalise the practice in its Broadcast Code in the coming days.

Daily Mirror in £450,000 sponsorship of the Grand Slam of Darts

The Daily Mirror is set to be the title sponsor for the Grand Slam of Darts, broadcast live on ITV4 from 13 to 21 November.

Microsoft signs seven-figure deal with Global Radio

Computer software giant Microsoft has signed a seven-figure, year-long deal to promote its range of products, including the newly launched Windows Phone 7, across the Global Radio portfolio.

Jacob's Creek to sponsor early evenings on Dave

Jacob's Creek, the Pernod Ricard-owned wine brand, has signed a substantial six-figure deal to sponsor early evening "Real Entertainment" on Dave, the UKTV free-to-air channel, from today (1 October).

Smooth signs Honda as first national sponsor

Smooth Radio has signed Honda as a sponsor ahead of the GMG Radio-owned station's national launch in England on 4 October.

Phones 4u to sponsor Hollyoaks

High street mobile retailer Phones 4u has signed a six-figure deal to sponsor Channel 4's youth drama 'Hollyoaks' for three months from 1 October, following the end of the deal with current sponsor and camera brand, Nikon.

Jaguar to sponsor England cricket on Sky Sports

Car manufacturer Jaguar is to be the exclusive sponsor of Sky Sports' multi-platform coverage of England's series against Pakistan, which starts tomorrow (29 July).

Mirror partners with Littlewoods for Pride of Britain Awards

Littlewoods is replacing the Co-operative Group as the main sponsor of The Daily Mirror's flagship awards event, the Pride of Britain Awards.

Product placement could hit TV screens in 2011

Broadcasting regulator Ofcom has published proposals which could allow product placement and paid-for references on TV and commercial radio from the beginning of 2011.

Adidas Originals to sponsor Being...N-Dubz on Channel 4

Heritage sports brand Adidas Originals is to sponsor a six-part prime time series, 'Being...N-Dubz presented by Adidas Originals', on Channel 4 from next Sunday (13 June).


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