Brand Health Check: Gola
08 Dec 2004 | by Drew Barrand
The brand that had ruled the playground in the 70s suffered a dramatic downturn with the arrival of global rivals. Will a fashion-led strategy help it regain its cool?
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Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
Which brands had the year's most memorable ad campaigns, and which execution had the greatest impact over a single week? Gail Kemp takes a look at the Adwatch winners of 2004.
Media Analysis: Big screen, small share
11 Aug 2004
Cinema advertising revenue has failed to keep pace with a steep rise in admissions, reports Deborah Bonello
ITV: So what difference did it make?
05 Aug 2004
Following the merger of Carlton and Granada to form a single ITV network, the broadcaster promised to become more advertiser-friendly. Six months on, has it delivered? Andy Fry reports
Media: Back in love with reality
21 Jul 2004
Critics said reality TV would be no more than a flash in the pan, but innovative programme makers have consistently proved them wrong. Andy Fry examines the commercial chemistry underpinning the genre
Brand Health Check: Umbro
07 Jul 2004 | by Drew Barrand
It kitted out the UK's biggest teams in the 70s and 80s, but Umbro's failure to move beyond football has seen the brand eclipsed by the global sportswear giants.
McDonald's defends football links
23 Jun 2004
The fast-food chain is eager to counter criticism of its Euro 2004 sponsorship. Mark Sweney reports from Portugal
Ad-funded TV tackles obstacles
09 Jun 2004
Advertisers are warming to branded content, but UK regulations muddy the way it can fit into the mix, says Andy Fry
Sky One struggles to stay ahead
19 May 2004
With its audience slashed to half its mid-90s peak, the channel needs new direction - and quick. Andy Fry reports
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