Rallying body in broadband drive
22 Dec 2004
The World Rally Championship (WRC) is to capitalise on the sport's popularity with a broadband subscription service called WRC+.
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New campaign: Sky Sports
22 Dec 2004
Sky Sports is promoting the breadth of its sports programming schedule in 2005 with a TV campaign using the tag 'Sport for All'. Ads will feature sporting stars alongside ordinary sports fans. Celebrities featured include rugby's Sir Clive Woodward, boxing's Ricky Hatton and golf's Ryder Cup star Ian...
Barclays unveils football initiative
22 Dec 2004
Barclays is to build on its sponsorship of football's Premier League by offering the chance to win 1000 pairs of match tickets next year.
Chelsea FC joins London 2012 bid
22 Dec 2004
Chelsea FC has become the first Premier League club to sign up as an official supporter of the London 2012 Olympic Bid.
News brief: Vodafone extends sponsorship agreement
22 Dec 2004
Vodafone has extended its sponsorship agreement with the Ferrari Formula One team for a further two years in a deal worth an estimated £50m. The mobile operator plans to offer Ferrari-branded 3G content.
People moves: Ragdoll
22 Dec 2004
Emma Rogers has been promoted from the product development team to head of UK licensing and marketing at children's TV production company Ragdoll. She will oversee category licensing, product development and UK marketing.
Direct News brief: OFT issues warning about Spanish lottery scam
22 Dec 2004
The Office of Fair Trading has issued a warning about a Spanish lottery scam. Letters claiming to be from the El Gordo de la Primitiva Lottery in Madrid, informing the recipient they have won, are being sent to UK consumers. To claim the 'prize', recipients are asked to provide bank account details.
C4 plans 'Housewives' blitz
22 Dec 2004 | by Colin Grimshaw
Channel 4 is investing almost £1m in an off-air campaign to promote US drama series Desperate Housewives, which is a highlight of the channel's 2005 schedule.
Retail News brief: UIP targets Asda customers
22 Dec 2004
United International Pictures is targeting Asda customers with ads on the supermarket's cash machines this month to promote Jim Carrey's latest film Lemony Snicket's A Series of Unfortunate Events.
Media choice: Christmas TV
22 Dec 2004 | by Kieron Judge, TV manager, Starcom Motive
The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year, but the Beeb has some luxury crackers in its schedule that may well eclipse ITV's.
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