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Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.

ADWATCH: Imperial Leather targets women with dream sequence ad

19 Dec 2002 | by JANE BAINBRIDGE

Cussons' best known brand sheds its masculine image for its Bathtime bubble bath range.

Unilever brands to carry revamped corporate ID

18 Dec 2002 | by Ravi Chandiramani,

LONDON - Unilever is to revamp its corporate logo and feature it on all its major products next year, in an all-out global attempt to position the Unilever name as secure and responsible in consumers' minds.

BRANDING: Clinomyn set to launch Advanced oral care range

12 Dec 2002

Clinomyn, the toothpaste aimed at smokers, is extending its range into a number of new oral care products as part of its strategy to tackle a variety of staining problems.

BRANDING BRIEFS: Wilkinson Sword launches Man Utd grooming set

12 Dec 2002

Wilkinson Sword has launched a Manchester United-branded grooming gift set to reinforce its position as the club's official grooming partner. The set will be promoted in a ten-second TV ad by J Walter Thompson, which is based on the theme of 'razor sharp skills'.

Colgate-Palmolive in row over £5m ITV adspend

11 Dec 2002 | by Poppy Brech,

LONDON - Colgate-Palmolive is threatening to pull its £5m adspend off ITV next year as ITV sales houses face a tough round of negotiations, with up to 60% of ad deals up for renewal.

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - LYNX DEODORANT

05 Dec 2002

More young men use Lynx than drink Coke. In fact with three-quarters of 15- to 24-year-olds using the brand, it's got more reach than the internet, PlayStation and even trainers.

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - RIMMEL

05 Dec 2002

Although Rimmel had introduced generations of women to the world of make-up, it was seen as cheap and cheerful. Sales to users under 25 were slipping rapidly and it needed to attract users at a time when they were experimenting with products.

Olsen twins link up with Asda for brand extension

21 Nov 2002

Mary-Kate and Ashley Olsen, the US teenage twin TV celebrities, are extending their brand beyond clothing for the first time with a range of haircare and cosmetics products.

STOP PRESS: GlaxoSmithKline fails to persuade ASA

31 Oct 2002

GlaxoSmithKline's attempt to stop Colgate-Palmolive using the strapline 'most complete protection - the only toothpaste proven to work above and below the gumline', has failed, three years after it was first lodged with the Advertising Standards Authority. The ASA ruled that at the time, Colgate-Palmolive...

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