STOP PRESS
08 Jan 1997 | by AMANDA LUTCHFORD
Duracell has appointed Peter Hoffman as its worldwide marketing chief. Hoffman came from Gillette, the company which bought Duracell last year. Hoffman, who has just joined the Connecticut-based firm, this week ended Duracell s 14-year relationship with Ogilvy & Mather by appointing BBDO to handle its...

