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LONDON - Martin Galton, creative director of Hooper Galton, reviews the Honda TV commercial 'Skydivers - team leaders', which had the 17th highest recall with the public in the weekly Adwatch ranking for 18 June.
LONDON - Tom Morton, executive planning director of TBWA\London, reviews the Volkswagen Polo ad 'Confidence', which came sixth in the 9 April edition of the Adwatch ranking of commercials with the highest viewer recall.
The furniture retailer has failed to capitalise on IKEA's shortcomings to entice 'posher' shoppers, writes Nicola Clark.
MFI's ads are not to everyone's tastes. The furniture company admits as much in a hurriedly reworked version of one of the more offensive executions in its current campaign.
LONDON - So here we have an ad flogging a car by using five knitted puppets called Blue, Red, Cherri, White and Moo, who seem to be involved in some woolly menage a six, chasing a lady around in a Vauxhall Corsa, shouting 'C'mon'. Patently, the client/creatives/planners/account bods must have all been...
LONDON - I have never quite understood 'youth marketing' or the survival of agencies that specialise in it. It has always seemed a particularly odd demographic to devolve - and certainly more odd than 'mothers aged 25-40 who work full time', 'the over-50s' or 'fat people'.
LONDON - Citroen has always been a brand close to the hearts of designers. From the stripped-down charm of the 2CV to the gorgeous DS and wildly inventive SM coupe, the brand epitomised Gallic eccentricity and uninhibited innovation. Everything about a Citro‘n was different, and they were packed with...
LONDON - The VW Golf is an enduring, iconic brand with powers of self-reinvention that would make Madonna jealous.
Over the years, DFS has used every creative idea going in an attempt to keep its never-ending sales message fresh. The Linda Barker link-up was brave and created some engagement and, if you liked her designs, it probably added value to the proposition. However, its latest 'catwalk' execution misses...
Over the years, DFS has used every creative idea going in an attempt to keep its never-ending sales message fresh. The Linda Barker link-up was brave and created some engagement and, if you liked her designs, it probably added value to the proposition. However, its latest 'catwalk' execution misses...
