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EDF Group axes regional guises for single brand

24 May 2006 | by Ed Kemp

EDF Group is ditching its regional identities in favour of its EDF Energy brand to cut costs and improve efficiency.

HP to back PCs with global ad campaign

24 May 2006 | by James Quilter

Hewlett-Packard (HP) is gearing up to launch a global advertising campaign for its PCs in a bid to shift consumer perceptions of the brand.

PC World trials in-store high-tech home zones

17 May 2006 | by James Quilter

PC World is trialling a store concept as part of its plans to expand into the home-entertainment sector.

People moves: Sophos

17 May 2006

Computer security company Sophos has hired Aruna Carver, the former Microsoft Business Solutions marketer, as head of UK marketing.

Wanadoo appoints Bright for rebrand

10 May 2006 | by Ed Kemp

LONDON - Wanadoo has hired direct agency Bright to handle activity backing its rebrand as Orange Broadband.

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