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British Airways plans boost for Club World

25 Jun 1998 | by LUCY BARRETT

British Airways is planning a multi-million-pound relaunch of its Club World service as part of a three-pronged strategy to compete at all levels of the passenger airline market.

Relationship awards

25 Jun 1998 | by LUCY BARRETT

Marketing s Relationship Marketing Awards will take place on October 29 1998 in the Flight Gallery of the Science Museum in South Kensington.

Compaq’s global review extends to DM agencies

25 Jun 1998 | by LISA CAMPBELL

Computer manufacturer Compaq is continuing a wholesale review of its marketing communications by looking for a number of new below-the-line agencies.

MEDIA: Review for Britannia

25 Jun 1998 | by ANNE-MARIE CRAWFORD

Britannia Music Club is reviewing its pounds 8m media account, held by Carat for 22 years.

MEDIA: New Shell customer title

25 Jun 1998 | by ANNE-MARIE CRAWFORD

The Publishing Team has won the contract to publish a magazine for Shell UK s business customers.

AGENDA: Brewers test ways to keep consumers loyal to brands - Can loyalty schemes succeed in stopping young, male pub-goers switching between brands?

25 Jun 1998 | by DANNY ROGERS

While most lads have a couple of favourite pubs or bars, how many display similar loyalty to the beer they choose to drink inside those hallowed walls?

DATABASES: Marriages of convenience - Mergers among the big database firms could have dramatic implications for the marketing industry, writes Robert Dwek

25 Jun 1998 | by ROBERT DWEK

There are strange things afoot in the world of database marketing, and they could have profound implications for the entire marketing industry.

DATABASES: D-day for data - A partnership between database companies and their suppliers is key to dodging the pitfalls of the Millennium Bug

25 Jun 1998 | by IAN DARBY

With less than 18 months to go before many computer chips trip up over the calendar change from 99 to 00, the government s task force, Action 2000, has already hired an agency, FCA, to handle a pounds 10m campaign alerting businesses to the dangers of the Millennium Bug (Marketing, last week).

CAREERS: DM features on the curriculum - As the direct marketing industry laments its lack of new graduate entrants, there is at last some good news from colleges. Jane Bainbridge reports

25 Jun 1998 | by JANE BAINBRIDGE

The below-the-line sector has fought long and hard to promote itself as a dynamic industry, worthy of consideration by graduates interested in careers in advertising and marketing.

Bud to test UK loyalty scheme

18 Jun 1998 | by DANNY ROGERS

US brewing giant Anheuser-Busch is testing a range of loyalty schemes in the UK for its flagship beer brand Budweiser.

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