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BT wireless portal Genie scooped top prize at Marketing's Connections Awards for its online and WAP campaign for reality series Big Brother. The awards, now in their second year, recognise excellence in technology and customer communications for digital marketing. BT's WAP campaign won...
BT has launched an irreverent e-mail marketing drive to bolster its current 1571 Answer TV campaign. The viral campaign invites recipients to 'release their anger' at not being telephoned by their friends. It involves users filling in a multiple choice questionnaire to produce one of 6000...
Carphone Warehouse has signed an exclusive agreement with Pogo Technology to distribute Pogo, the first UK handheld device to deliver mobile access to the web without the need for 3G technology. It will be available from January.
Friendsreunited.co.uk, the web venture that puts old schoolfriends back in contact, is planning to create a telephone service for people without internet access. It is also launching a similar service before Christmas intended to reunite former work colleagues. It is thought the...
British Design 220,000. With the launch coming in the midst of the dotcom boom, britart.com had to find a way to stand out from the crowd and be seen as credible by the art world. Mother took an irreverent approach, sticking flyposters with the words 'art you can buy', on everyday objects...
Thus, the telecoms and internet brand, has snapped up former Colt Telecom chief marketer Leo Todd as its marketing director.
Site: www.receiver. vodafone.com An online resource pitching itself as a forum for future thinking automatically qualifies as an albatross. The word 'futuristic' acts as a trigger, to fire up readers' minds and inflate their expectations. But one resource that succeeds in capturing...
ZagMe, the online shopping service for mobile phone users, has teamed up with the Clotheshow exhibition. Visitors to the exhibition in December will be kept up-to-speed with the show's events via ZagMe's text messaging alert service. Promotions will also run on www.clotheshow2001.com.
Quartez, the mobile messaging provider, has launched 'Txt2Air', an SMS service which allows broadcasters to interact with their audiences. Texts received are converted to e-mail and integrated into broadcasters' web sites and monitoring systems. National radio station talkSPORT is the first...
Whether you preferred calling it integration, convergence or some other jargon, we have often read about the blurring of the old demarcation lines between sales promotion and direct marketing. While clients restructure to break down those barriers, agencies have recognised the need to sweep...
