Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
Second half of the power 100.
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LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry is fiercely debated to produce a definitive guide to the UK marketing community's biggest players. The Power 100 is done in associatio with Engine.
LONDON - Skin and beauty care company Beiersdorf is set to launch a national advertising campaign to promote its Nivea Visage Oxygen Power range.
LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision to allow brand owners to bid against each other for keywords trademarked by rivals.
LONDON - The impending launch of a Dove-branded internet TV channel in the UK indicates that advertisers are seizing the opportunities presented by the growth in digital media, which has significantly lowered the cost of media access for brands.
LONDON - Unilever is to launch a Dove-branded internet TV channel as part of its flagship brand's 'Campaign for Real Beauty'.
Unilever has delivered a timely reminder that advertising is simply the cream of 360 degs marketing.
Carolina Herrera, the perfume brand, is running its first cinema advertising campaign around the big-screen version of Sex and the City. The film launches next month.
LONDON - BSkyB has lost its position as the UK's biggest-spending online advertiser, after slashing its digital budget in 2007.
Pearl Drops, the tooth-whitening brand, is to become the first product to be integrated into Bebo's forthcoming interactive drama Sofia's Diary. The brand, which is owned by toiletries company Church & White, will be written into the plotline of the teen programme, which launches on the social networking...