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Power 100 Marketers of 2008: 1-50

LONDON - Each inclusion on Marketing's annual list of the 100 most powerful people in the industry is fiercely debated to produce a definitive guide to the UK marketing community's biggest players. The Power 100 is done in associatio with Engine.

Power 100 Marketers of 2008: 51-100

Second half of the power 100.

Nivea campaign includes targeting at Boots and Superdrug stores

LONDON - Skin and beauty care company Beiersdorf is set to launch a national advertising campaign to promote its Nivea Visage Oxygen Power range.

Tesco vows not to place Google keyword bids on rivals' trademarks

LONDON - Tesco has become the first major UK advertiser to take a stand against Google's decision to allow brand owners to bid against each other for keywords trademarked by rivals.

Web lowers cost of brand-funded content but quality remains an issue

LONDON - The impending launch of a Dove-branded internet TV channel in the UK indicates that advertisers are seizing the opportunities presented by the growth in digital media, which has significantly lowered the cost of media access for brands.

Dove to introduce 'Real Beauty' web TV channel

LONDON - Unilever is to launch a Dove-branded internet TV channel as part of its flagship brand's 'Campaign for Real Beauty'.

Editorial: The ad is just the start

Unilever has delivered a timely reminder that advertising is simply the cream of 360 degs marketing.

Media brief: Carolina Herrera runs first cinema ad campaign

Carolina Herrera, the perfume brand, is running its first cinema advertising campaign around the big-screen version of Sex and the City. The film launches next month.

Loans firm and eBay overtake Sky at top of 100 biggest online spenders

LONDON - BSkyB has lost its position as the UK's biggest-spending online advertiser, after slashing its digital budget in 2007.

Digital brief: Pearl Drops to be integrated into Bebo drama

Pearl Drops, the tooth-whitening brand, is to become the first product to be integrated into Bebo's forthcoming interactive drama Sofia's Diary. The brand, which is owned by toiletries company Church & White, will be written into the plotline of the teen programme, which launches on the social networking...


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