Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
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Editor's comment: Google's evolution is key
19 Oct 2010 | by Gareth Jones
Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff's sidekick in Knight Rider, the arrival of driverless cars has been eagerly awaited.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
Brands should focus more on getting their spots shown at the right time and less on making shows.
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
Affiliate marketing is a highly effective channel, as long as you actively engage with the partner sites.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
Those brands using Twitter to best effect have focused on genuinely connecting with consumers.
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
Media owners should avoid getting too excited at P&G's plan to increase its adspend this year.
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