18 Dec 2003
| by Mark Kleinman,
LONDON - The Post Office is refusing to buy advertising space in The Mail on Sunday for a £10m marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches.
18 Dec 2003
| by Mark Kleinman and Alexandra Jardine,
LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.
18 Dec 2003
| by Ben Carter,
LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.
18 Dec 2003
| by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
18 Dec 2003
| by Alexandra Jardine,
LONDON - Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
18 Dec 2003
| by Staff,
LONDON - Esporta, the health and fitness club operator, has picked Tequila\London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.
18 Dec 2003
The DIY and gardening market will retain its position as the UK's fastest-growing retail sector over the next five years, according to a report from Verdict Research. The study predicts that the sector will grow by 32.6% from 2003 to 2008.
18 Dec 2003
Premier Lodge, the budget hotel brand, has launched an integrated campaign to attract customers. The three-month activity, created by agency Magnet Harlequin, focuses on the company's value-for-money proposition. The ads will run in the national press and feature the strapline 'Spend the night, not...
18 Dec 2003
Bollinger is sponsoring a calendar to be cover-mounted on the January issue of BBC Magazines' Eve, marking the champagne's first sponsorship initiative with a glossy magazine. The deal is aimed at broadening Bollinger's appeal to women. Pictures for the calendar were shot on location at Champagne Bollinger.
18 Dec 2003
National Express has appointed E3 Media to develop a microsite, providing the travel operator's airport customers with online booking facilities and travel information. The site is part of a 1m campaign to promote the airport service, which transports passengers to seven UK airports.