Tesco readies Clubcard scheme for web revamp
26 Oct 2010 | by Rachel Barnes
Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes in the programme's 15-year history.
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Marketing Moments 2012: Marks & Spencer scores Christmas gold
06 Dec 2012 | by Nicola Kemp
M&S left rivals in the shade with a truly inspiring Christmas campaign
Asda acquires Netto UK stores
27 May 2010 | by Ben Bold
LONDON - Britain's second biggest supermarket, Asda, has agreed a £778m deal to buy the 193 UK stores of Danish budget retailer Netto.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Design Report: Planet Packaging
21 Apr 2010 | by Scott Billings
Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.
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