Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers from entering phone-based hell.
LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.
LONDON - The market-leading juice drink is at risk of losing its crown to healthier alternatives.
Is Barclays' talent-contest campaign an effective way to promote its refit?
The industry's business model is about to implode, and the agencies have only themselves to blame.
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Finance and utility brands are more likely to benefit from price-comparison and voucher-code sites, but all advertisers should consider their potential
LONDON - Asda has decided to consult influential online community Mumsnet on whether it should sell an item of children's clothing following a row over Primark's padded bikini top for seven-year-olds.
to remove filters