Find a healthy balance
30 Mar 2010 | by Gemma Charles
Brands are caught between health needs and consumers' taste for indulgence.
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New musical success
16 Apr 2010 | by Nicola Clark
The mainstream live music scene is awash with corporate sponsorship but brands need to become more adventurous in seeking out events to partner with.
Taking a punt on digital
09 Mar 2010 | by Chris Ellery
LONDON - High-street bookmakers such as William Hill are targeting fresh audiences online, writes Chris Ellery.
Profile: Facing a tough screen test
09 Mar 2010 | by Sara Kimberley
LONDON - Maya Bhose, head of brand marketing for SeeSaw, believes her brand can take on all other VOD comers.
BBC rivals start to circle
09 Mar 2010 | by John Reynolds
LONDON - The review did not go as far as competitors hoped, but it could still benefit them.
F1's brand challenge
09 Mar 2010 | by Joe Thomas
LONDON - New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe Thomas.
Charity case study: WaterAid ties up with H&M and Ecover
06 Oct 2009 | by Becky Wilkerson
WaterAid has tie-ups with several brands including H&M and Ecover. These partnerships are rooted in a strong sense of shared values about the importance of fresh water.
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share.
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution
Sector Insight: Pet Food and petcare retailing
02 Dec 2008 | by Jane Bainbridge
LONDON - Pet owners' tendency to humanise their animals has led to a greater willingness to indulge them with accessories and treats
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