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McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Holiday Inn promotes Olympic Village association

07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.

Diageo invests £6.5m in premix push

02 Aug 2011 | by Gemma Charles

Diageo is investing £6.5m in a marketing push for its range of premixed drinks as it steps up its drive to target the increasing number of consumers choosing to drink at home.

Jaguar sponsors sports news on Planet Rock

06 Apr 2011 | by Maisie McCabe

Jaguar has signed a six figure 12-month deal to sponsor digital radio station Planet Rock's sports news service.

RSA enlists James Blunt for highest ever gig world record

17 Jun 2010 | by Maisie McCabe

Insurance firm RSA is to attempt a world record for the highest ever gig to celebrate its 300th birthday with a special performance by singer James Blunt on an aeroplane flying over London.

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